Over the past 20 years, Todd Noell has become a valuable member of his clients' teams, managing and directing hundreds of engagements addressing: market analysis, financial analysis, and consumer research for projects of all types in all major markets.
Having worked on thousands of studies over the past 19 years, Todd has seen and studied just about everything. While urban mixed-use projects and studies that involve consumer research are his favorites, it's the projects where the clients insist on having the consulting team stay with them in their homes that end up the most memorable.
Todd’s guilty pleasure is “cheesy 1970s music”, which he uses to torment his younger team of hipster wannabes. His favorite band, though, is The Smiths, showing that he is, indeed, quite current and up to date.
If Todd could offer one piece of advice to his clients it would be to really understand how people will use the project you're creating: How they'll live in it, work in it, shop in it. Understand how to maximize its appeal to your target audiences.
David Laube is a Georgia Tech graduate who studied building construction and land development before stints at RCLCo. and the Morsberger Group, where he managed mixed-use developments ranging from $30 million to $190 million.
Some of David’s most memorable projects include studying the economy and market opportunities of a modern “gold rush” town in Williston, ND during its oil boom and analyzing market demand for graveyard products, including columbaria and a very quirky/unique event space for Historic Oakland Cemetery. Aiding Atlanta tech start-up Cardlytics in growing their real estate from a 600 SF loft in Studioplex to 76,000 SF in Ponce City Market, with several stops in between, was also professionally rewarding.
David is self-confessed HGTV junkie who rarely has time for the habit, given his active role in the community sitting on the Historic Fourth Ward Park Conservancy Board and previous service on the Inman Park Neighborhood Board. When looking to unwind, David can be found walking the BeltLine, a rail-to-trail conversion project in Atlanta that is just a few feet from the NCG office door and his home.
Andrew joined Noell Consulting Group in 2015, bringing over a decade of real estate experience in consulting, development, asset management, and public sector capacities. Andrew began his real estate career with advisory services firm RCLCO. There, he managed and directed a variety of consulting engagements that focused on strategic, market based, and financial analysis of residential, retail, office, mixed use, and resort and destination properties along the east coast and in northern California. Andrew moved on to join the international real estate company, Hines, in a project and asset management capacity, where he was responsible for the redevelopment and lease-up of a premier office building in downtown Washington, DC and intimately involved in the retail component of the mixed-use mega-project, City Center DC. He also handled underwriting and planning for other key DC area projects. Subsequently, Andrew gained valuable public sector perspective working for Arlington Economic Development’s Real Estate Development Group.
Andrew currently resides in Washington DC and, outside of work, attempts to hold onto his youth via various music and fitness pursuits. On weekends you can most likely find Andrew at the local children’s music class, “soccer” practice, or birthday party, as he and his wife are raising two young sons, who pretty much dictate the family’s social and extracurricular calendar.
Andrew has a B.S. in Management from Georgia Tech, along with an MBA in Finance and Real Estate from Georgia State University.
Steven West brings a background in business development, operations and logistics to Noell Consulting. Steven moved to Atlanta in 2009 to earn his bachelor's degree in business administration with a concentration in marketing from Georgia State University. Before joining the NCG team, Steven worked in the floor covering industry, dealing with contractors, investment groups and multifamily residential companies.
Since joining the NCG team, Steven has worked on a broad array of projects including beach town homes in Atlantic Beach to a transit-oriented development on Charlotte's Blue Line Extension.
Outside of work, Steven enjoys exploring the city and helping the Atlanta Braves make a playoff push. He calls Midtown home and resides in a historic building with his wife and hairless cat. He loves listening to the sweet tunes of Otis Redding, The Jackson 5 and Aretha Franklin.
Catherine joined Noell Consulting Group in 2017 after graduating with her master’s degree in city and regional planning from Georgia Tech. Born and raised in Georgia, Catherine spent her undergraduate years at the College of Charleston in South Carolina majoring in political science, with a minor in Spanish. After graduation, Catherine moved to New York City to work in politics, where she stayed for several years working on campaigns. In 2013, she accepted a political campaign job in Atlanta and moved back home to Georgia.
Catherine works on both public and private projects, bringing her educational and professional backgrounds to bear.
When not working, Catherine enjoys traveling, playing tennis, and spending time outdoors.
Jordan joined Noell Consulting Group in 2015, bringing seven years of experience in the construction industry. Growing up he developed a passion for both the built environment and the real estate development industry, which led to his graduation from the University of Georgia with a BBA in Real Estate. While at the university, Jordan was able to study abroad in Verona, Italy and has since made an effort to travel to cities both near and far to appreciate what these urban environments have to offer and how we can learn from them.
In his short time with NCG, Jordan has been able to work on multiple Livable Center Initiative (LCI) studies in metro-Atlanta and a broad array of multifamily projects with locations ranging from Washington, D.C., to Los Angeles.
Since Jordan grew up in Atlanta and attended college in nearby Athens, GA, he has been able to watch the city grow and experience the changing fabric of the city firsthand. When he’s not at work Jordan lives with his girlfriend and their two dogs in nearby Cabbagetown, spending his time exploring the city, enjoying its eclectic food scene, and enjoying all things sports.
Erin, Noell Consulting Group's operations manager, joined the team in 2014, contributing her experience in small business management/operations and public education. As the office manager, procurement division, accounting department, contract reviewer, insurance negotiator, HR officer, and miscellaneous troubleshooter, Erin wears many hats and probably drinks too much coffee. Luckily, her background has prepared her with a keep-cool attitude, a diverse set of a-list skills, and the energy to keep a three-ring circus running smoothly.
When Erin isn’t busy bringing gender diversity, efficiency, and organization to the NCG office, se might be found immersed in the science of art as a painting conservator in private practice. An international woman of mystery, Erin has lived in several countries and states, but her family has called Atlanta “home” since the 1940s. She’s a die-hard city dweller, so her favorite projects are those related to improving the quality and accessibility of urban public spaces.
In her spare time, Erin conducts decadent baking experiments, which she balances with hiking trips, bike rides, swing dancing, and long walks around the city with her dogs.
Nick joined Noell Consulting Group in 2016, bringing a background in international business, entrepreneurship, and real estate investment. After spending 7 years in East Asia, Nick sold his successful English school in downtown Tokyo and moved back to his hometown of Atlanta to establish two other businesses: an online information network and a local real estate investment business, through which he gained hands-on experience in property acquisition and property management.
Having lived in or traveled to over 30 countries, Nick provides resourcefulness and out-of-the box perspective. These experiences, coupled with his background in Psychology and Philosophy at Emory University, have afforded him keen insight into people’s motivations and lifestyle priorities.
Since joining the NCG team, Nick has contributed to multifamily, retail, office, for sale, and hotel developments for both the private and public sector. He has enjoyed digging into markets around the country while developing relationships with our clients.
Nick is an avid guitar player and songwriter and enjoys any opportunity for a game of pickup basketball. His recent hobbies include web development and computer programming. Nick is an overall stand-up guy - with the standing desk to prove it.
Luke joined Noell Consulting Group in 2016. He spent the previous four years launching new products for technology companies and building materials manufacturers in the commercial construction vertical. These products ranged from advanced LED lighting integrations to cloud based commissioning technology. During that time Luke worked closely with architects, developers, general contractors and consultants to help them meet their respective goals. This exposure afforded him experience in the process of commercial construction from the perspective of a variety of stakeholders.
Luke holds a bachelor’s degree in statistics from Florida State University and competed as a semi-professional and professional cyclist during college. He claimed the 2005 and 2006 World Championship Under 25 title for 24-hour mountain bike racing. Luke has stayed involved in the cycling community and now shares the responsibilities of running a nonprofit organization called Free Bikes 4 Kidz of Atlanta.
Trenton, better known as Corn Muffin, joined Noell Consulting Group while attending Georgia State University as the newbie intern. Trenton grew up in Fayette County but moved to Atlanta in 2014 for college. He's currently studying public policy with a concentration in planning and economic development. Trenton loves everything Atlanta and anything that has to do with urban planning.
Since joining NCG, Trenton has done everything from being an expert scanner to being the coffee reloader. He's also had the chance to help his coworkers work on a variety of projects in locations across the country, from Portland to Washington D.C. He hopes to continue to learn more about real estate consulting and be able to work on a multitude of projects all across the U.S.
When he's not working, Trenton likes exploring every nook and cranny of Atlanta either on foot or his bike. He also enjoys exercising, traveling, studying Mandarin, and hanging out with friends and family.
Elle joined Noell Consulting Group in 2017 after earning her bachelor's degree in economics from Georgia State University. Her studies focused on development economics, which she aims to apply principles of health and education optimization into modern development projects.
While attending university, Elle completed a two-year internship with the Federal Deposit Insurance Corporation, where she gained experience in economic and banking analysis, risk measurement, and housing market competition. Since joining NCG, she is most excited to learn more about real estate planning and building genuine client relationships, especially in the age of technology and automation.
Despite having a minor in Spanish and a background in Mandarin and Japanese, Elle has yet to venture out of the United States. Luckily, she gets to call Midtown home. On her days off, Elle eats cake for breakfast, finds inspiration in her closet, and spends the day with her dearest. She enjoys walks to Central Library, sounds of the Atlanta Symphony Orchestra, and the evening slashing of sushi prices (at Buford Hwy Farmers Market).
John Kincaid joined Noell Consulting Group in June 2016. A native of Charlotte, NC, John has seen the rapid growth of the New South in cities like Charlotte, Raleigh, Atlanta, Tampa and Nashville. John received a BA from Appalachian State University and a Master of Real Estate Development from Clemson University. His well-rounded college experience included playing baseball on the 2012 Appalachian State College World Series Regional team.
Before joining NCG, John completed internships with Lat Purser and Associates in Charlotte, NC and Johnson Development Associates in Spartanburg, SC, both diversified real estate development firms. John successfully completed numerous in-depth financial analyses and development budgets, including a project for a major grocer entering Raleigh for the first time and a major mixed use/redevelopment project in Charleston, SC. Since joining NCG, John has completed projects in Charlotte, Washington, DC, and Clemson (Go, Tigers!).
John is a champion for youth sports, coaching in every town in which he’s lived. He is an avid follower of college sports (ASU, Clemson, UGA), MLB, NFL, and the NBA. In his free time, he loves to golf, bowl and eat. He dreams of one day owning a professional sports team.