Todd Noell
Todd Noell founded Noell Consulting Group during the Great Recession, after noticing that the building and development industries in Washington, DC were thriving despite the international economic downturn, with the goal of returning to direct work with both public and private sector clients involved in real estate and economic development. As NCG’s president, Todd continues to lead projects and manage teams, maintaining his enthusiasm for and involvement in the hands-on communication, problem-solving, and analysis that shape the company’s studies.
Having worked on hundreds of projects over more than 20 years, Todd has experienced a broad range of engagements across all land uses, but the occasional curveball keeps his consulting approach fresh and on point. If limited to one choice, though, Todd admits that urban mixed-use projects and studies that involve consumer research are his favorites.
When he takes a break from business, Todd is an avid traveler, photography aficionado, and Mid-century Modern furniture enthusiast who can sometimes be found at a Midtown watering hole supporting UNC and Georgia Tech football and basketball. While Todd’s guilty pleasure and contribution to the office Sonos wars is “cheesy 1970s music”, his favorite band is The Smiths. You might catch him at a local concert if Atlanta’s Smithsonian cover band is performing.
If Todd could offer one piece of advice to his clients it would be to really understand how people will use the project they are planning or creating--how they’ll live in it, work in it, shop in it—and how to maximize its appeal to their target audiences.
David Laube
David Laube is a Georgia Tech graduate who studied building construction and land development before stints at RCLCo. and the Morsberger Group, where he managed mixed-use developments ranging from $30 million to $190 million.
Some of David’s most memorable projects include studying the economy and market opportunities of a modern “gold rush” town in Williston, ND during its oil boom and analyzing market demand for graveyard products, including columbaria and a very quirky/unique event space for Historic Oakland Cemetery. Aiding Atlanta tech start-up Cardlytics in growing their real estate from a 600 SF loft in Studioplex to 76,000 SF in Ponce City Market, with several stops in between, was also professionally rewarding.
David is self-confessed HGTV junkie who rarely has time for the habit, given his active role in the community sitting on the Historic Fourth Ward Park Conservancy Board and previous service on the Inman Park Neighborhood Board. When looking to unwind, David can be found walking the BeltLine, a rail-to-trail conversion project in Atlanta that is just a few feet from the NCG office door and his home.
Our Team
Steven West
Steven joined Noell Consulting Group in 2015. Since then, he has completed hundreds of consulting assignments across the country for both private and public sectors, including developers and municipal governments. His assignments have included a variety of land uses such as multi-family, single-family, retail, office, hospitality, and mixed-use projects in markets across the United States, including Atlanta, Chattanooga, Boston, Nashville, Pittsburgh, New York, San Francisco, Los Angeles, and San Diego and Washington DC.
Prior to joining Noell Consulting Group, Steven earned his bachelor’s degree in business administration with a concentration in marketing from Georgia State University and worked in the floor covering industry, dealing with contractors, investment groups, and multi-family residential companies.
Steven, his wife, their hairless cat (Indilwen), and their Great Pyrenees pup (Frannie) call West Midtown home. Steven enjoys exploring forgotten shopping malls, watching baseball, and challenging people to foot races outside of work.
Ben King
Ben King has a diverse real estate background including professional experience with public/private finance, affordable housing development, multifamily capital markets, and development consulting. He has more than fifteen years of real estate experience including an MBA in Real Estate and Finance from Georgia State University.
Ben’s favorite part of consulting is traveling across the country and finding new ways to help clients understand and solve real estate challenges. Some of Ben’s most rewarding work over the years includes his role at NCG writing Atlanta BeltLine, Inc.’s Housing, Real Estate, and Economic Development Action plan; working with Purpose Built Communities to develop Phase III of the Villages of East Lake mixed-income housing; and financing the first new-construction housing in decades in the Lancaster corridor of Southern Dallas.
When he isn’t working, Ben spends his time cooking or finding adventures with his wife and two kids. You can often find him rooting on his Michigan Wolverines or advocating for housing policy reform locally.
chad glazer
Chad joined Noell Consulting Group in 2021 with a background in condominium development and property management. He graduated from Florida State University in 2017 with bachelor’s degrees in real estate and finance. Chad’s initial experience managing boutique multifamily properties provided his first insight into property operations, accounting, and leasing. Through the same company he shifted to real estate analysis where he provided research to assist developers positioning various asset classes within his hometown of Tampa Bay. Having worked in an analysis role, Chad enjoys studying new markets to understand the various factors affecting development, which led him to NCG where he enjoys their direct approach to assessing the market.
As a new Georgia resident, Chad spends his weekends learning more about Atlanta’s growing neighborhoods and trying new restaurants. Whether he’s playing tennis with friends or finding new trails outside of the city, most of his time is spent being active and enjoying the outdoors.
scott forbes
Scott joined Noell Consulting Group in 2021 after gaining several years’ experience in the real estate industry. He graduated from the University of Georgia in 2014 with a degree in finance and international business and began working as a financial data analyst in a real estate software company called MRI Software. There, he oversaw the data portfolio of multiple clients with a focus in real estate funds. Shortly before moving to NCG, he completed his trainee residential appraiser certification. Real estate has always interested Scott, as it combines data-driven, financial concepts with a tangible product that changes people’s lives.
Scott is an Oregon native but has lived in the Atlanta area since he was a child. Outside of work, he enjoys spending time with his wife and their pets: two chubby cats and an Australian shepherd named Clementine. Scott is an avid tennis player and also enjoys playing guitar, woodworking, and wasting his time on video games. He is always happy to discuss true crime or the latest horror movies and fantasy novels, but be careful not to mention Lord of the Rings or he might bore you to death with the resulting discussion.
Holden King
Holden joined Noell Consulting Group in 2022 with a background in Mixed-Use Development. He graduated from Sewanee in 2022 with a bachelor’s degree in finance and a minor in business. During his time at Sewanee, Holden gained experience by working at King Properties, a mixed-use developer, in Atlanta, Georgia. There he focused on the underwriting and leasing of ongoing developments. He enjoys being a part of projects that residents will use and enjoy. His passion for real estate brought him to NCG where he feels like he can work to help developers create a product that benefits all parties involved.
As an Atlanta native, Holden is often travelling, attending sporting events, or looking for a new restaurant to try in his hometown.
timmy jones
Timmy joined Noell Consulting Group in 2022 with a background in market research and relocated from Maryland to Atlanta to start his real estate consulting career. After graduating from the University of Maryland with a bachelor's degree in finance and a minor in real estate development, Timmy gained experience in real estate as an intern at Southeastern Development Associates, where he focused on market research for multi-family and retail properties. He enjoys learning about new markets while traveling to different up-and-coming cities.
When Timmy is not at work, you will most likely find him on the golf course or around town seeking out a great brewery. As a new Georgia resident, Timmy loves exploring the Atlanta BeltLine and trying the great restaurants along the way. Along with golf, he enjoys playing basketball and biking. His two favorite sports teams to cheer on are the Baltimore Ravens and Maryland Terrapins, and he enjoys nothing more than a good brunch after church on Sundays.
Lauraine White
Lauraine, Noell Consulting Group's Operations Manager, joined the team in November 2022, contributing her experience in small business ownership/ operations as well as her varied real estate and mortgage lending experiences. As a recent grad from Georgetown University’s Master’s program, while working full time, Lauraine has developed the skill set necessary to juggle the duties as administrator, procurement division, accounting department, contract reviewer, insurance negotiator, HR officer, and miscellaneous duties for troubleshooting IT issues. Luckily, her background has prepared her with a keep-calm attitude, a diverse set of A-list skills, and the energy to keep a three-ring circus running smoothly.
When Lauraine isn’t busy with NCG’s accounts and bringing efficiency, and organization to the office, she’s involved in community work and working on DIY projects. Although native to Atlanta, she’s also lived in Houston, TX, and Richmond, VA. She loves calling Atlanta home and cares about the quality of life for all its citizens.
In her spare time, Lauraine loves to sing, dance, walk the beltline, travel abroad, and work on social issues that matter to her.
mazin ali
In 2023, Mazin joined the team at Noell Consulting, leveraging his background in finance and residential land development. Graduating with a Finance degree from the University of Georgia in 2020, he began his career in the financial services industry. However, Mazin’s enduring interest in real estate led him to transition to the land development team at a national home building company. Here, he led the process from initial acquisition to development completion. He mastered deal underwriting and budget management within tight deadlines and in the face of industry turbulence. Motivated by his passion and experience, Mazin made the strategic decision to join NCG, where he could contribute to new developments around the nation.
Originally from Savannah, Mazin likes to explore new areas around Atlanta. Beyond his professional career, he enjoys spending time with his family and friends, achieving new PRs in the gym, going on hikes, or venturing off to new destinations.