Leverage opportunities that exist in the market—including those that may not be readily apparent. Understand not only where the market is today but the issues that will drive it in the coming years:
- Who is demanding your product?
- What are they seeking?
- How can your project best meet their lifestyles, needs and expectations?
- How deep is the market?
- What is the demand potential for your product/project in the years ahead?
- How should you position your product/project to gain competitive advantage?