Noell Consulting Group begins each engagement by understanding the audiences fueling demand for real estate, assessing the competitive landscape and choices open to the potential audiences. We then position our clients’ projects to maximize opportunities—including those that may not yet exist in the marketplace.
Incorporating primary and secondary research, Noell Consulting Group performs market analyses informed by nearly 20 years of experience.
Consumer research is critical to understanding target audiences, the preferences, values and likely receptiveness to new real estate offerings or developments.
Quantitative research across a large sample of the audience to gain statistically reliable insights
Qualitative research—most often in the form of focus groups—that solicits feedback to specific concepts, renderings, floor plans, etc.
Consumer research is particularly critical when testing new concepts or introducing concepts to new target markets. Consumer research can be part of a larger project or its own project to provide new understanding of the market potential of your new product or growth plans—even where direct evidence of market receptiveness cannot be ascertained.
Even the most creative ideas don’t become reality if they don’t make solid financial sense. Providing services from financial optimization analysis to pro formas and residual land value analyses, NCG helps private- and public-sector clients understand the feasibility of their concepts and identify potential adjustments needed to maximize the odds of success.